Fundamentals of media effects
The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects resea...
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| Jazyk: | Undetermined English |
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Boston, Mass.
McGraw-Hill
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Shrnutí: | The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry |
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| Fyzický popis: | xix, 395 p. ill. 23 cm |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 0072435763 9780072435764 |