Basic marketing a global-managerial approach
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...
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| Language: | Undetermined English |
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Boston, Mass.
McGraw-Hill
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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