Basic marketing a global-managerial approach

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...

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Detalhes bibliográficos
Autor principal: Perreault, William D.
Outros Autores: William D. Perreault; E. Jerome McCarthy
Idioma:Undetermined
English
Publicado em: Boston, Mass. McGraw-Hill 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh