Basic marketing a global-managerial approach

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Perreault, William D.
Muut tekijät: William D. Perreault; E. Jerome McCarthy
Kieli:Undetermined
English
Julkaistu: Boston, Mass. McGraw-Hill 2005
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