Basic marketing

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Basic marketing a global-managerial approach

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Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	William D. Perreault; E. Jerome McCarthy
Language:	Undetermined English
Published:	Boston, Mass. McGraw-Hill 2005
Subjects:	Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Trà Vinh

Essentials of marketing :

Essentials of marketing : A global-managerial approach

by Perreault, William D.
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of marketing :

Essentials of marketing : A global-managerial approach

by Perreault, William D.
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Essentials of Marketing

Essentials of Marketing A global-managerial approach

by William D. Perreault
Published 2006

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

Basic marketing :

Basic marketing : A global-managerial approach

by Perreault, William D.
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing :

Basic marketing : A global-managerial approach

by Perreault, William D.
Published 2005

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing :

Basic marketing : A global - Managerial approach

by Perreault, William D.
Published 2002

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing

Basic marketing a marketing strategy planning approach

by Perreault, William D.

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

Essentials of Marketing

Essentials of Marketing A global-managerial approach

by Perreault, William D.

Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh