Basic marketing a global-managerial approach
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...
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| Idioma: | Undetermined English |
| Publicado em: |
Boston, Mass.
McGraw-Hill
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included |
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| Descrição Física: | xli, 793 [22] p. col. ill. 28 cm |
| Bibliografia: | Included glossary and index |
| ISBN: | 0072947039 9780072525236 |