Basic marketing a global-managerial approach
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...
שמור ב:
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| שפה: | Undetermined English |
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Boston, Mass.
McGraw-Hill
2005
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| סיכום: | Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included |
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| תיאור פיזי: | xli, 793 [22] p. col. ill. 28 cm |
| ביבליוגרפיה: | Included glossary and index |
| ISBN: | 0072947039 9780072525236 |