Basic marketing a global-managerial approach

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...

תיאור מלא

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מידע ביבליוגרפי
מחבר ראשי: Perreault, William D.
מחברים אחרים: William D. Perreault; E. Jerome McCarthy
שפה:Undetermined
English
יצא לאור: Boston, Mass. McGraw-Hill 2005
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
תיאור
סיכום:Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included
תיאור פיזי:xli, 793 [22] p.
col. ill.
28 cm
ביבליוגרפיה:Included glossary and index
ISBN:0072947039
9780072525236