Basic marketing a global-managerial approach
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technolo...
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| Главный автор: | |
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| Другие авторы: | |
| Язык: | Undetermined English |
| Опубликовано: |
Boston, Mass.
McGraw-Hill
2005
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| Предметы: | |
| Метки: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Итог: | Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included |
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| Объем: | xli, 793 [22] p. col. ill. 28 cm |
| Библиография: | Included glossary and index |
| ISBN: | 0072947039 9780072525236 |