Marketing
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its...
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
McGraw-Hill Irwin
2008
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics |
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| Mô tả vật lý: | 1 v. (various pagings), col. maps ill. 25 cm |
| số ISBN: | 0073049026 9780073049021 |