Marketing
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its...
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| Language: | Undetermined English |
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Boston
McGraw-Hill Irwin
2008
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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