Marketing the core
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston
McGraw-Hill Irwin
2009
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| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01515nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_18524 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0073381063 | ||
| 020 | |a 9780073381060 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b K206 | ||
| 100 | |a Roger A. Kerin | ||
| 245 | 0 | |a Marketing | |
| 245 | 4 | |b the core | |
| 245 | 0 | |c Roger A. Kerin, Steven W. Hartley, William Rudelius | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill Irwin | ||
| 260 | |c 2009 | ||
| 300 | |a xli, 493 p. | ||
| 300 | |b ill. (chiefly col.), col. maps | ||
| 300 | |c 28 cm | ||
| 520 | |a MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin | ||