Marketing the core
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need...
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| Language: | Undetermined English |
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Boston
McGraw-Hill Irwin
2009
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin |
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| Physical Description: | xli, 493 p. ill. (chiefly col.), col. maps 28 cm |
| ISBN: | 0073381063 9780073381060 |