Marketing

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Dhruv Grewal
مؤلفون آخرون: Dhruv Grewal; Michael Levy
اللغة:Undetermined
English
منشور في: Boston McGraw-Hill Irwin 2010
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
الوصف
الملخص:It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing
وصف مادي:xxxv, 683 p.
ill. (chiefly col.), col. maps
29 cm
ردمك:0073380954
9780073380957