Marketing
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing
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| Andre forfattere: | |
| Sprog: | Undetermined English |
| Udgivet: |
Boston
McGraw-Hill Irwin
2010
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing |
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| Fysisk beskrivelse: | xxxv, 683 p. ill. (chiefly col.), col. maps 29 cm |
| ISBN: | 0073380954 9780073380957 |