Marketing

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing

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Bibliographic Details
Main Author: Dhruv Grewal
Other Authors: Dhruv Grewal; Michael Levy
Language:Undetermined
English
Published: Boston McGraw-Hill Irwin 2010
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh