Copywriting for the electronic media a practical guide
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSA...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Belmont, CA
Thomson/Wadsworth
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01624nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_18542 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0534629148 | ||
| 020 | |a 9780534629144 | ||
| 041 | |a eng | ||
| 082 | |a 659.132 | ||
| 082 | |b M201 | ||
| 100 | |a Meeske, Milan D. | ||
| 245 | 0 | |a Copywriting for the electronic media | |
| 245 | 2 | |b a practical guide | |
| 245 | 0 | |c Milan D. Meeske | |
| 260 | |a Belmont, CA | ||
| 260 | |b Thomson/Wadsworth | ||
| 260 | |c 2005 | ||
| 300 | |a xvi, 312 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 504 | |a Includes bibliographical references (p. [305]-306) and index | ||
| 520 | |a Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field | ||
| 650 | |a Advertising copy; Broadcast advertising | ||
| 700 | |a Milan D. Meeske | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||