Essentials of marketing a marketing strategy planning approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
McGraw-Hill/Irwin
2010
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01293nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_19255 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0073404810 | ||
| 020 | |a 9780073404813 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b P206 | ||
| 100 | |a William, D. Perreault, Jr. | ||
| 245 | 0 | |a Essentials of marketing | |
| 245 | 2 | |b a marketing strategy planning approach | |
| 245 | 0 | |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2010 | ||
| 300 | |a xxxix, 691 p. | ||
| 300 | |b ill. (some col.) | ||
| 300 | |c 28 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it | ||
| 650 | |a Marketing | ||
| 700 | |a William D. Perreault; Jr.; Joseph P. Cannon; E. Jerome McCarthy | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||