Essentials of marketing a marketing strategy planning approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Idioma: | Undetermined English |
| Publicado: |
New York
McGraw-Hill/Irwin
2010
|
| Những chủ đề: | |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Tóm tắt: | This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it |
|---|---|
| Descrición Física: | xxxix, 691 p. ill. (some col.) 28 cm |
| Bibliografía: | Includes bibliographical references and indexes |
| ISBN: | 0073404810 9780073404813 |