Essentials of marketing a marketing strategy planning approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 語言: | Undetermined English |
| 出版: |
New York
McGraw-Hill/Irwin
2010
|
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| 總結: | This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it |
|---|---|
| 實物描述: | xxxix, 691 p. ill. (some col.) 28 cm |
| 參考書目: | Includes bibliographical references and indexes |
| ISBN: | 0073404810 9780073404813 |