Introduction to mass communication media literacy and culture
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...
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| Jazyk: | Undetermined English |
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Boston
McGraw-Hill Higher Education
2009
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Shrnutí: | This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach |
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| Fyzický popis: | 1 v. (various pagings) ill. (chiefly col.) 28 cm. + |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 0077243307 9780077243302 |