Introduction to mass communication media literacy and culture

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...

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Autore principale: Baran, Stanley J.
Altri autori: Stanley J. Baran
Lingua:Undetermined
English
Pubblicazione: Boston McGraw-Hill Higher Education 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrizione
Riassunto:This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach
Descrizione fisica:1 v. (various pagings)
ill. (chiefly col.)
28 cm. +
Bibliografia:Includes bibliographical references and index
ISBN:0077243307
9780077243302