Introduction to mass communication media literacy and culture
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Lingua: | Undetermined English |
| Pubblicazione: |
Boston
McGraw-Hill Higher Education
2009
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Riassunto: | This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach |
|---|---|
| Descrizione fisica: | 1 v. (various pagings) ill. (chiefly col.) 28 cm. + |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0077243307 9780077243302 |