Introduction to mass communication media literacy and culture
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...
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| Язык: | Undetermined English |
| Опубликовано: |
Boston
McGraw-Hill Higher Education
2009
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01284nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_19321 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0077243307 | ||
| 020 | |a 9780077243302 | ||
| 041 | |a eng | ||
| 082 | |a 302.23 | ||
| 082 | |b B109 | ||
| 100 | |a Baran, Stanley J. | ||
| 245 | 0 | |a Introduction to mass communication | |
| 245 | 0 | |b media literacy and culture | |
| 245 | 0 | |c Stanley J. Baran | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill Higher Education | ||
| 260 | |c 2009 | ||
| 300 | |a 1 v. (various pagings) | ||
| 300 | |b ill. (chiefly col.) | ||
| 300 | |c 28 cm. + | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach | ||
| 650 | |a Mass media; Mass media and culture; Mass media literacy | ||
| 700 | |a Stanley J. Baran | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||