Introduction to mass communication media literacy and culture

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...

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Bibliographic Details
Main Author: Baran, Stanley J.
Other Authors: Stanley J. Baran
Language:Undetermined
English
Published: Boston McGraw-Hill Higher Education 2009
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh