Essentials of strategic management the quest for competitive advantage

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although...

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Detalles Bibliográficos
Autor principal: Gamble, John
Otros Autores: John E. Gamble; Arthur A. Thompson; Jr
Lenguaje:Undetermined
English
Publicado: New York McGraw-Hill Irwin
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