Marketing
Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover...
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| Sprache: | Undetermined English |
| Veröffentlicht: |
New York
McGraw Hill/Irwin
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Zusammenfassung: | Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors |
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| Beschreibung: | x, 422 p. ill. 28 cm |
| Bibliographie: | Includes bibliographical references and index |
| ISBN: | 0077386434 9780077386436 |