Marketing

Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover...

全面介绍

Đã lưu trong:
书目详细资料
主要作者: Grewal, Dhruv
其他作者: Dhruv Grewal; Michael Levy
语言:Undetermined
English
出版: New York McGraw Hill/Irwin
主题:
标签: 添加标签
没有标签, 成为第一个标记此记录!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
实物特征
总结:Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors
实物描述:x, 422 p.
ill.
28 cm
参考书目:Includes bibliographical references and index
ISBN:0077386434
9780077386436