E-commerce business, technology, society
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coher...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Språk: | Undetermined English |
| Publicerad: |
Upper Saddle River, N.J. ; Harlow
Pearson Education
|
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Sammanfattning: | For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources |
|---|---|
| Fysisk beskrivning: | 912 p. ill. 25 cm |
| Bibliografi: | Includes bibliographical references and index |
| ISBN: | 0135090784 9780135090787 |