E-commerce business, technology, society

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coher...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Laudon, Kenneth C.
Diğer Yazarlar: Kenneth C. Laudon; Carol Guercio Traver
Dil:Undetermined
English
Baskı/Yayın Bilgisi: Upper Saddle River, N.J. ; Harlow Pearson Education
Konular:
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Diğer Bilgiler
Özet:For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources
Fiziksel Özellikler:912 p.
ill.
25 cm
Bibliyografya:Includes bibliographical references and index
ISBN:0135090784
9780135090787