E-commerce business, technology, society
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coher...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
Upper Saddle River, N.J. ; Harlow
Pearson Education
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01484nam a2200277Ia 4500 | ||
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001 | TVU_20997 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 0135090784 | ||
020 | |a 9780135090787 | ||
041 | |a eng | ||
082 | |a 658.872 | ||
082 | |b L111 | ||
100 | |a Laudon, Kenneth C. | ||
245 | 0 | |a E-commerce | |
245 | 0 | |b business, technology, society | |
245 | 0 | |c Kenneth C. Laudon, Carol Guercio Traver | |
260 | |a Upper Saddle River, N.J. ; Harlow | ||
260 | |b Pearson Education | ||
300 | |a 912 p. | ||
300 | |b ill. | ||
300 | |c 25 cm | ||
504 | |a Includes bibliographical references and index | ||
520 | |a For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources | ||
650 | |a Electronic commerce; Internet marketing; Information technology | ||
700 | |a Kenneth C. Laudon; Carol Guercio Traver | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |