Anticipate know what customers need before they do

Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospitality or retail industries and has showcased the...

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Dettagli Bibliografici
Autore principale: Thomas, Bill
Altri autori: Bill Thomas; Jeff Tobe
Lingua:Undetermined
English
Pubblicazione: Hoboken, N.J. John Wiley & Sons
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrizione
Riassunto:Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospitality or retail industries and has showcased the discrete techniques organizations use to deliver better service and create more satisfied customers. Anticipate extends and integrates those techniques to deliver an end-to-end customer experience that can be applied in any industry, by any type of organization. Get proven guidance on how to design and implement a customer-focused journey that moves beyond the transaction and satisfied customers, to a relationship and culture that creates and leverages loyalty and the profitability that comes with it
Descrizione fisica:v, 218 p.
ill.
24 cm
Bibliografia:Includes bibliographical references and index
ISBN:1118356918
9781118356913