Blue ocean strategy how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliografiset tiedot
Päätekijä: Kim, W. Chan
Muut tekijät: W. Chan Kim; Renée Mauborgne
Kieli:Undetermined
English
Julkaistu: Boston, MA Harvard Business Review Press 2015
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