Blue ocean strategy how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

詳細記述

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書誌詳細
第一著者: Kim, W. Chan
その他の著者: W. Chan Kim; Renée Mauborgne
言語:Undetermined
English
出版事項: Boston, MA Harvard Business Review Press 2015
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