Blue ocean strategy how to create uncontested market space and make the competition irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Language: | Undetermined English |
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Boston, MA
Harvard Business Review Press
2015
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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