Blue ocean strategy how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Detalles Bibliográficos
Autor principal: Kim, W. Chan
Otros Autores: W. Chan Kim; Renée Mauborgne
Lenguaje:Undetermined
English
Publicado: Boston, MA Harvard Business Review Press 2015
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