Blue ocean strategy how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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書目詳細資料
主要作者: Kim, W. Chan
其他作者: W. Chan Kim; Renée Mauborgne
語言:Undetermined
English
出版: Boston, MA Harvard Business Review Press 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh