Blue ocean strategy how to create uncontested market space and make the competition irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliografiske detaljer
Hovedforfatter: Kim, W. Chan
Andre forfattere: W. Chan Kim; Renée Mauborgne
Sprog:Undetermined
English
Udgivet: Boston, MA Harvard Business Review Press 2015
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