Blue ocean strategy how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y...

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Autore principale: Kim, W. Chan
Altri autori: W. Chan Kim; Renée Mauborgne
Lingua:Undetermined
English
Pubblicazione: Boston, Massachusetts Harvard Business Review Press 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh