Blue ocean strategy how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Kim, W. Chan
Outros Autores: W. Chan Kim; Renée Mauborgne
Idioma:Undetermined
English
Publicado em: Boston, Massachusetts Harvard Business Review Press 2015
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh