Blue ocean strategy how to create uncontested market space and make the competition irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, MA
Harvard Business Review Press
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01605nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_26944 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1625274491 | ||
| 020 | |a 9781625274496 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b K49 | ||
| 100 | |a Kim, W. Chan | ||
| 245 | 0 | |a Blue ocean strategy | |
| 245 | 0 | |b how to create uncontested market space and make the competition irrelevant | |
| 245 | 0 | |c W. Chan Kim, Renée Mauborgne | |
| 260 | |a Boston, MA | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2015 | ||
| 300 | |a xix, 287 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth | ||
| 650 | |a New products; Market segmentation | ||
| 700 | |a W. Chan Kim; Renée Mauborgne | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||