Build for change revolutionizing customer engagement through continuous digital innovation

Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement....

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Trefler, Alan
Tác giả khác: Alan Trefler
Ngôn ngữ:Undetermined
English
Được phát hành: Hoboken, New Jersey Wiley 2014
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Miêu tả
Tóm tắt:Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement. In BuildFor Change, Pegasystems CEO Alan Trefler shows exactly whatcompanies can do to turn the coming "customerpocalypse" into one ofthe biggest business opportunities of the decade. The newestgeneration of consumers is turning customer relationship managementon its head. Build For Change highlights the revolutionarychanges to business, marketing, and technology practices that areneeded to survive and thrive in these unforgiving times
Mô tả vật lý:xiii, 175 p.
ill.
24 cm
Thư mục:Includes bibliographical references (pages 161-166) and index
số ISBN:1118930266
9781118930267