The how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the...

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Hlavní autor: Scott, David Meerman
Další autoři: David Meerman Scott
Jazyk:Undetermined
English
Vydáno: Hoboken, New Jersey Wiley 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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Shrnutí:The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace
Fyzický popis:xi, 292 p.
24 cm
ISBN:1119272424
9781119272427