The how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business
The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
Wiley
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01570nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29571 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119272424 | ||
| 020 | |a 9781119272427 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S425 | ||
| 100 | |a Scott, David Meerman | ||
| 245 | 4 | |a The | |
| 245 | 0 | |b how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business | |
| 245 | 0 | |c David Meerman Scott | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b Wiley | ||
| 260 | |c 2016 | ||
| 300 | |a xi, 292 p. | ||
| 300 | |c 24 cm | ||
| 520 | |a The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace | ||
| 650 | |a Selling; Customer services; Internet marketing; Big data | ||
| 700 | |a David Meerman Scott | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||