Unselling the new customer experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...

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Bibliografische gegevens
Hoofdauteur: Stratten, Scott
Andere auteurs: Scott Stratten; Alison Kramer
Taal:Undetermined
English
Gepubliceerd in: Hoboken Wiley 2014
Onderwerpen:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh