Unselling the new customer experience

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...

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書目詳細資料
主要作者: Stratten, Scott
其他作者: Scott Stratten; Alison Kramer
語言:Undetermined
English
出版: Hoboken Wiley 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh