Contemporary strategy analysis text and cases
The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisi...
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| Sprog: | Undetermined English |
| Udgivet: |
Chichester, West Sussex, United Kingdom
Wiley
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students |
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| Fysisk beskrivelse: | xvi, 758 p. ill. 24 cm |
| Bibliografi: | Includes bibliographical references and index |
| ISBN: | 1119120845 9781119120841 |