Persuasion reception and responsibility
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on languag...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| اللغة: | Undetermined English |
| منشور في: |
Belmont, CA
Wadsworth Pub.
2004
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| الملخص: | PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion |
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| وصف مادي: | 404 p. ill. 24 cm |
| ردمك: | 534619029 |