Persuasion reception and responsibility

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on languag...

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Détails bibliographiques
Auteur principal: Larson, Charles U.
Autres auteurs: Charles U. Larson
Langue:Undetermined
English
Publié: Belmont, CA Wadsworth Pub. 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Résumé:PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion
Description matérielle:404 p.
ill.
24 cm
ISBN:534619029