Persuasion reception and responsibility

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on languag...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Larson, Charles U.
Outros Autores: Charles U. Larson
Idioma:Undetermined
English
Publicado em: Belmont, CA Wadsworth Pub. 2004
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
LEADER 01317nam a2200265Ia 4500
001 TVU_7799
008 210423s9999 xx 000 0 und d
020 |a 534619029 
041 |a eng 
082 |a 303.342 
082 |b L318 
100 |a Larson, Charles U. 
245 0 |a Persuasion 
245 0 |b reception and responsibility 
245 0 |c Charles U. Larson 
260 |a Belmont, CA 
260 |b Wadsworth Pub. 
260 |c 2004 
300 |a 404 p. 
300 |b ill. 
300 |c 24 cm 
520 |a PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion 
650 |a Persuasion (Psychology); Propaganda; Mass media 
700 |a Charles U. Larson 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh