Sell the brand first how to sell your brand and create lasting customer loyalty
Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers'...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
McGraw-Hill
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01224nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_9179 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0071470425 | ||
| 020 | |a 9780071470421 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S854 | ||
| 100 | |a Stiff, Dan | ||
| 245 | 0 | |a Sell the brand first | |
| 245 | 0 | |b how to sell your brand and create lasting customer loyalty | |
| 245 | 0 | |c Dan Stiff | |
| 260 | |a New York | ||
| 260 | |b McGraw-Hill | ||
| 260 | |c 2006 | ||
| 300 | |a xx, 262 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Included index | ||
| 520 | |a Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations | ||
| 650 | |a Customer relations; Consumer satisfaction; Branding (Marketing); Brand name products | ||
| 700 | |a Dan Stiff | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||