Sell the brand first how to sell your brand and create lasting customer loyalty
Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers'...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 语言: | Undetermined English |
| 出版: |
New York
McGraw-Hill
2006
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| 总结: | Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations |
|---|---|
| 实物描述: | xx, 262 p. ill. 24 cm |
| 参考书目: | Included index |
| ISBN: | 0071470425 9780071470421 |