Sell the brand first how to sell your brand and create lasting customer loyalty
Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers'...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | Undetermined English |
| Published: |
New York
McGraw-Hill
2006
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Summary: | Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations |
|---|---|
| Physical Description: | xx, 262 p. ill. 24 cm |
| Bibliography: | Included index |
| ISBN: | 0071470425 9780071470421 |