Strategic brand management : Building, measuring, and managing brand equity

Eitemau Tebyg

• Strategic brand management building, measuring, and managing brand equity
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2008)
• Strategic brand management
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2013)
• Managing brand equity capitalizing on the value of a brand name
  gan: Aaker, David A.
  Cyhoeddwyd: (1991)
• Living Brands :
  gan: Nadeau, Raymond
  Cyhoeddwyd: (2007)
• The brand marketing book : creating, managing, and extending the value of your brand /
  gan: Marconi, Joe.
  Cyhoeddwyd: (2000)