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Strategic brand management : Building, measuring, and managing brand equity

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Detalhes bibliográficos
Autor principal:	Keller, Kevin Lane
Formato:	Sách
Idioma:	Undetermined
Publicado em:	Pearson 2013
Assuntos:	Brand name products; Thương hiệu;
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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