Código QR

Strategic brand management : Building, measuring, and managing brand equity

Hiển thị phiên bản (1) khác

Gardado en:

Detalles Bibliográficos
Autor Principal:	Keller, Kevin Lane
Formato:	Sách
Idioma:	Undetermined
Publicado:	Pearson 2013
Những chủ đề:	Brand name products; Thương hiệu;
Các nhãn:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Títulos similares

Strategic brand management building, measuring, and managing brand equity
por: Keller, Kevin Lane
Publicado: (2008)

Strategic brand management
por: Keller, Kevin Lane
Publicado: (2013)

Managing brand equity capitalizing on the value of a brand name
por: Aaker, David A.
Publicado: (1991)

Living Brands :
por: Nadeau, Raymond
Publicado: (2007)

The brand marketing book : creating, managing, and extending the value of your brand /
por: Marconi, Joe.
Publicado: (2000)

Branding 4.0
por: Isarabhkdee, Piyachart
Publicado: (2017)

Building brand identity : a strategy for success in a hostile marketplace /
por: Upshaw, Lynn B.
Publicado: (1995)

Brands and branding
por: Brown, Stephen
Publicado: (2016)

Brand positioning :
por: Sengupta, Subroto
Publicado: (2005)

FCB-Ulka brand building advertising : concepts and cases /
por: Parameswaran, M. G.
Publicado: (2001)

Asian brand strategy :
por: Roll, Martin
Publicado: (2006)

Branding across borders : a guide to global brand marketing /
por: Gregory, James R.
Publicado: (2001)

Designing brand experiences
por: Landa, Robin
Publicado: (2006)

Branding @ the digital age /
Publicado: (2001)

Building strong brands
por: Aaker, David A.
Publicado: (1996)

Sonic branding :
por: Jackson, Daniel M.
Publicado: (2003)

Sell the brand first
por: Stiff, Dan
Publicado: (2006)

Transforming your business into a brand :
por: Tai, Jacky
Publicado: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
por: Lopes, Teresa da Silva
Publicado: (2013)

eBrands : building an Internet business at breakneck speed /
por: Carpenter, Phil, 1967-
Publicado: (2000)

The 11 immutable laws of Internet branding /
por: Ries, Laura.
Publicado: (2000)

Strategic Brand Management (Second Edition)
por: Alexander, Chernev
Publicado: (2023)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
por: Stiff, Dan.
Publicado: (2006)

Branding Across Borders: A Guide to Global Brand Marketing /
por: R. Gregory James
Publicado: (2001)

Sell the brand first :
por: Stiff, Dan
Publicado: (2006)

Hoàn thiện thương hiệu cá nhân
Publicado: (2006)

Đánh lửa cho thương hiệu Brand
por: Cahill, Jonathan
Publicado: (2011)

A morphological analysis of english brand names
por: Đặng Trần Quỳnh Giao
Publicado: (2025)

An investigation into brand names in English
por: Phạm, Thị Bích Vân.
Publicado: (2011)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
por: Pike, Steven.

Strategic brand management
por: Martin, Brice
Publicado: (2018)

Building Personal Brand: Advantage and Method in Marketing
por: Nguyen, Thi Kim Anh
Publicado: (2025)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
por: Temporal, Paul
Publicado: (2007)

Những chiến lược khác biệt để phát triển thương hiệu
Publicado: (2013)

Định vị thương hiệu =
por: Trout, Jack
Publicado: (2004)

Dấu ấn thương hiệu :
por: Tôn, Thất Nguyễn Thiêm
Publicado: (2008)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
por: Nguyễn, Thị Thanh Tâm
Publicado: (2015)

Brand admiration :
por: Park, C. Whan
Publicado: (2016)

Định vị thương hiệu =
por: Trout, Jack
Publicado: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
por: Haig, Matt
Publicado: (2005)