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Strategic brand management : Building, measuring, and managing brand equity

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书目详细资料
主要作者:	Keller, Kevin Lane
格式:	Sách
语言:	Undetermined
出版:	Pearson 2013
主题:	Brand name products; Thương hiệu;
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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