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Strategic brand management : Building, measuring, and managing brand equity

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Dades bibliogràfiques
Autor principal:	Keller, Kevin Lane
Format:	Sách
Idioma:	Undetermined
Publicat:	Pearson 2013
Matèries:	Brand name products; Thương hiệu;
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

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