A theoretical model of the effects of advertising and sales promotion on brand equity

समान संसाधन

• Advertising and sales promotion
  द्वारा: Kaser, Ken
  प्रकाशित: (2013)
• Advertising and integrated brand promotion
  द्वारा: O'Guinn, Thomas C.
  प्रकाशित: (2006)
• Advertising and integrated brand promotion
  द्वारा: O'Guinn, Thomas C.
• Managing brand equity capitalizing on the value of a brand name
  द्वारा: Aaker, David A.
  प्रकाशित: (1991)
• Brand equity and brand - Consumer relationship quality in Vietnam
  द्वारा: Nguyễn, Thị Hồng Nguyệt
  प्रकाशित: (2024)