kod QR

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Zapisane w:

Opis bibliograficzny
Język:	vie
Dostęp online:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9660
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Podobne zapisy

CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
od: Vũ, Minh Tú
Wydane: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
od: Vũ, Thị Thu Hà
Wydane: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
od: Vũ, Thị Thu Hà
Wydane: (2024)

Managing brand equity capitalizing on the value of a brand name
od: Aaker, David A.
Wydane: (1991)

Brand equity and brand - Consumer relationship quality in Vietnam
od: Nguyễn, Thị Hồng Nguyệt
Wydane: (2024)

Strategic brand management : Building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2013)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
od: Pike, Steven.

Branding Danang: The Role of Higher Education in City Branding
od: Truong Thi Van Anh

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
od: Lam, Tam Nhi
Wydane: (2022)

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
od: Nguyễn, Cao Quỳnh Tú, i wsp.
Wydane: (2023)

Investigating the Role of Brand Image and Customer Experience in the F&B Industry in Danang
od: Nguyen, Le Ngoc Tram, i wsp.
Wydane: (2024)

A theoretical model of the effects of advertising and sales promotion on brand equity

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
od: Vo, Kim Thu
Wydane: (2022)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
od: Nhi, Bui Thi, i wsp.
Wydane: (2025)

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
od: Steven, Walden
Wydane: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
od: Steven, Walden
Wydane: (2025)

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
od: Tran, Luong Nguyet, i wsp.
Wydane: (2021)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
od: Ngô, Thi Ngọc Huyền

Branding Across Borders: A Guide to Global Brand Marketing /
od: R. Gregory James
Wydane: (2001)

A Study on Factors Affecting Business Brand Based on Customer Aspect: The Case of FPT Telecom Quang Nam Branch
od: Trinh, Thi Oanh
Wydane: (2023)

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
od: Lee, Yong Ki.

Sell the brand first : How to sell your brand and create lasting customer loyalty
od: Stiff, Dan
Wydane: (2006)

A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world
od: Võ Nguyễn Mỹ Uyên
Wydane: (2025)

A Study On The Factors Affecting Customer Loyalty Towards May 10 Brand In Da Nang
od: Pham, Thi Nhi
Wydane: (2022)

Strategic brand management building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2008)

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
od: Võ, Thị Ngọc Thúy
Wydane: (2024)

Global Brand Strategy World-wise Marketing in the Age of Branding
od: Jan, Benedict Steenkamp
Wydane: (2025)

Brands and branding
od: Brown, Stephen
Wydane: (2016)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
od: Le, Phuoc Cuu Long, i wsp.
Wydane: (2021)

Marketing Food Brands
od: Chimhundu, Ranga
Wydane: (2020)

Influencer Marketing for Brands
od: Levin, Aron
Wydane: (2020)

Đo lường tài sản thương hiệu Agribank, tiếp cận từ khách hàng - Trường hợp nghiên cứu tại Đắk Lắk = Measurement of customer-based brand equity of Agribank - A case study in Dak Lak
od: Trương, Ngọc Hằng, i wsp.
Wydane: (2023)

The brand marketing book : creating, managing, and extending the value of your brand /
od: Marconi, Joe.
Wydane: (2000)

Predicting market success : New ways to measure customer loyalty and engage consumers with your brand
od: Passikoff, Robert
Wydane: (2006)

The effects of consumer ethnocentrism on Vietnamese brand credibility and perceived value - A Study of Vietnamese branded smartphone
od: Trương, Mỹ Ngọc, i wsp.
Wydane: (2024)

Branding across borders : a guide to global brand marketing /
od: Gregory, James R.
Wydane: (2001)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
od: Nguyen, Nhi Pham Phuong, i wsp.
Wydane: (2025)

The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
od: Perkins, Lauren
Wydane: (2015)

The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context
od: Hoang, Long Vu Phi, i wsp.
Wydane: (2025)

THE RESPONSIBILITY OF THE GOVERNMENT BASE IN BRANDING FOR LOCAL PRODUCTS
od: Hứa, Thị Minh Hồng
Wydane: (2023)