The Influence of University Branding on high School Students' Academic Major and Institution Choice

QR Kod

The Influence of University Branding on high School Students' Academic Major and Institution Choice

Journal of Systems Engineering and Electronics; Vol 35, Issue 5; pp: 112-126.

Kaydedildi:

Detaylı Bibliyografya
Asıl Yazarlar:	Phan, Phi Yen, Dang, Vinh, Dang, Van Thanh
Materyal Türü:	Bài viết
Dil:	English
Baskı/Yayın Bilgisi:	Journal of Systems Engineering and Electronics 2025
Konular:	University Branding Brand Equity Organizational Culture Internal Branding Student Decision-Making
Online Erişim:	https://elib.vku.udn.vn/handle/123456789/5922
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

Benzer Materyaller

The Impact of University Branding on High School Students' College Choice
Yazar:: Phan, Phi Yen, ve diğerleri
Baskı/Yayın Bilgisi: (2025)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
Yazar:: Pike, Steven.

Brand admiration
Yazar:: Park, C. Whan
Baskı/Yayın Bilgisi: (2016)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
Yazar:: Le, Phuoc Cuu Long, ve diğerleri
Baskı/Yayın Bilgisi: (2021)

Building Personal Brand: Advantage and Method in Marketing
Yazar:: Nguyen, Thi Kim Anh
Baskı/Yayın Bilgisi: (2025)

Conscious Branding
Yazar:: Funk, David, ve diğerleri
Baskı/Yayın Bilgisi: (2012)

Brand Identity Design for Story Bake Brand
Yazar:: Nguyen, Duc Quan
Baskı/Yayın Bilgisi: (2025)

Research Model on the Influence of Brand Image and Customer Trust on Purchasing Decision of Milk Products
Yazar:: Truong, Thi Vien
Baskı/Yayın Bilgisi: (2024)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
Yazar:: Lee, Jin-Soo.

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
Yazar:: Vo, Kim Thu
Baskı/Yayın Bilgisi: (2022)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
Yazar:: Lam, Tam Nhi
Baskı/Yayın Bilgisi: (2022)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
Yazar:: Ngô, Thi Ngọc Huyền

Designing Brand Tactics
Yazar:: Airey, David
Baskı/Yayın Bilgisi: (2025)

Travelers' takes on hotel--restaurant co-branding : Insights for China/
Yazar:: Guillet, Basak Denizci.

What Great Brands Do
Yazar:: Denise, Lee Yohn
Baskı/Yayın Bilgisi: (2025)

Trade Marks and Brands: An Interdisciplinary Critique
Yazar:: Bently, Lionel, ve diğerleri
Baskı/Yayın Bilgisi: (2013)

The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
Yazar:: Le, Phuoc Cuu Long, ve diğerleri
Baskı/Yayın Bilgisi: (2021)

Designing brand experiences
Yazar:: Landa, Robin
Baskı/Yayın Bilgisi: (2006)

The influence of reward program membership and commitment on hotel loyalty /
Yazar:: Tanford, Sarah.

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
Yazar:: Lee, Yong Ki.

Global Brand Strategy World-wise Marketing in the Age of Branding
Yazar:: Jan, Benedict Steenkamp
Baskı/Yayın Bilgisi: (2025)

Digital Branding A complete step-by-step guide to strategy, tactics, tools and measurement ( 2th Edition)
Yazar:: Daniel, Rowles
Baskı/Yayın Bilgisi: (2025)

Sell the brand first
Yazar:: Stiff, Dan
Baskı/Yayın Bilgisi: (2006)

Strategic Brand Management (Second Edition)
Yazar:: Alexander, Chernev
Baskı/Yayın Bilgisi: (2023)

Đánh lửa cho thương hiệu Brand
Yazar:: Cahill, Jonathan
Baskı/Yayın Bilgisi: (2011)

Brand Identity Design OLATRAVEL Travel and Service Company
Yazar:: Dao, Thi Thuy Van
Baskı/Yayın Bilgisi: (2025)

Brand Identity Design for Design and Construction Company Limited "Bhome"
Yazar:: Vo, Van Binh
Baskı/Yayın Bilgisi: (2025)

Asian brand strategy :
Yazar:: Roll, Martin
Baskı/Yayın Bilgisi: (2006)

A
Yazar:: Nguyen, Thi Mai Kha
Baskı/Yayın Bilgisi: (2013)

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
Yazar:: Pham, Thi Ai Nghia
Baskı/Yayın Bilgisi: (2025)

Branding across borders : a guide to global brand marketing /
Yazar:: Gregory, James R.
Baskı/Yayın Bilgisi: (2001)

The brand marketing book : creating, managing, and extending the value of your brand /
Yazar:: Marconi, Joe.
Baskı/Yayın Bilgisi: (2000)

Đặt tên cho thương hiệu :
Yazar:: Tai, Jacky
Baskı/Yayın Bilgisi: (2010)

Designing Luxury Brands
Yazar:: Derval, Diana
Baskı/Yayın Bilgisi: (2020)

Hoàn thiện thương hiệu cá nhân
Baskı/Yayın Bilgisi: (2006)

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
Yazar:: Gross, Philip
Baskı/Yayın Bilgisi: (2015)

University Brand Image and Online Marketing Communication
Yazar:: Tran, Luong Nguyet, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Brand Identity Design for Renz Studio
Yazar:: Trinh, Vo Minh Dung
Baskı/Yayın Bilgisi: (2025)

Golf City Brand Identity Design
Yazar:: Do, Ha Sa
Baskı/Yayın Bilgisi: (2025)

Brand Identity Design of Petmart Company
Yazar:: Tran, Trung Ta
Baskı/Yayın Bilgisi: (2025)