Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...

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Những tác giả chính:	Nguyễn, Văn Anh, Phan, Tuấn Anh
Định dạng:	Journal article
Ngôn ngữ:	English
Được phát hành:	Business Perspectives 2024
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14
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spelling	oai:scholar.dlu.edu.vn:123456789-34682024-05-13T14:53:16Z Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis Nguyễn, Văn Anh Phan, Tuấn Anh The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands in STATA and VOSviewer software, the study investigates emerging trends and prevalent themes, visualizing the dataset. The findings indicate a notable increase in research output, particularly from developed countries, with significant collaboration between developed and developing nations. Moreover, the study identifies five principal research topics: 1) the impact of social media marketing on consumer purchase intention, 2) the consequences of online brand communities on purchase behavior, 3) factors influencing consumer purchase intention, 4) influencer effects on purchase intention, and 5) social media advertising and marketing strategies. Future inquiries should delve into various factors shaping customer purchase intentions, including the role of influencers, word-of-mouth dynamics, and advertising strategies while considering the diverse cultural contexts across different regions. This comprehensive analysis provides valuable insights for researchers and practitioners alike, guiding future endeavors in understanding and harnessing the power of social media in consumer decision-making processes. 20 2 169-181 2024-05-10T12:58:10Z 2024-05-10T12:58:10Z 2024-05-09 Journal article Bài báo đăng trên tạp chí thuộc ISI, bao gồm book chapter https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14 en Innovative Marketing 1816-6326 Business Perspectives Ukraine
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
description	The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands in STATA and VOSviewer software, the study investigates emerging trends and prevalent themes, visualizing the dataset. The findings indicate a notable increase in research output, particularly from developed countries, with significant collaboration between developed and developing nations. Moreover, the study identifies five principal research topics: 1) the impact of social media marketing on consumer purchase intention, 2) the consequences of online brand communities on purchase behavior, 3) factors influencing consumer purchase intention, 4) influencer effects on purchase intention, and 5) social media advertising and marketing strategies. Future inquiries should delve into various factors shaping customer purchase intentions, including the role of influencers, word-of-mouth dynamics, and advertising strategies while considering the diverse cultural contexts across different regions. This comprehensive analysis provides valuable insights for researchers and practitioners alike, guiding future endeavors in understanding and harnessing the power of social media in consumer decision-making processes.
format	Journal article
author	Nguyễn, Văn Anh Phan, Tuấn Anh
spellingShingle	Nguyễn, Văn Anh Phan, Tuấn Anh Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
author_facet	Nguyễn, Văn Anh Phan, Tuấn Anh
author_sort	Nguyễn, Văn Anh
title	Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
title_short	Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
title_full	Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
title_fullStr	Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
title_full_unstemmed	Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
title_sort	social media marketing and customer purchase intention: evidence-based bibliometrics and text analysis
publisher	Business Perspectives
publishDate	2024
url	https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14
_version_	1799761079507615744

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

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