Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...

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Detalhes bibliográficos
Những tác giả chính: Nguyễn, Văn Anh, Phan, Tuấn Anh
Formato: Journal article
Idioma:English
Publicado em: Business Perspectives 2024
Acesso em linha:https://scholar.dlu.edu.vn/handle/123456789/3468
http://dx.doi.org/10.21511/im.20(2).2024.14
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