Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

क्यूआर कोड

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...

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ग्रंथसूची विवरण
मुख्य लेखकों:	Nguyễn, Văn Anh, Phan, Tuấn Anh
स्वरूप:	Journal article
भाषा:	English
प्रकाशित:	Business Perspectives 2024
ऑनलाइन पहुंच:	https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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