Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Journal article |
| ভাষা: | English |
| প্রকাশিত: |
Business Perspectives
2024
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| অনলাইন ব্যবহার করুন: | https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14 |
| ট্যাগগুলো: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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