Attitude, Social Norms, Perceived Behavioral Control, Past Behavior, and Habit in Explaining Intention to Consume Fish in Vietnam
The purpose of this study is to discuss and test the direct and moderating effects of attitudes, social norms, perceived behavioral control (PBC), past behavior, and habit strength in explaining Vietnamese consumers’ intention to consume fish. In addition to a data set of 466 consumers in a coastal...
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| 格式: | Bài viết |
| 語言: | English |
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University of Economics Ho Chi Minh City
2023
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| 在線閱讀: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=b479bed9-b529-48e4-989e-abf44f640d71 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115474 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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