Relationship selling

Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive...

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Detalles Bibliográficos
Autor principal: Johnston, Mark W.
Otros Autores: Marshall, Greg W.
Formato: Libro
Lenguaje:Vietnamese
Publicado: New York, NY McGraw-Hill/Irwin 2008
Edición:2nd ed.
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