Services Marketing
This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance an...
Đã lưu trong:
Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | English |
Được phát hành: |
Oxford Book Company
2012
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Những chủ đề: | |
Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 |
Các nhãn: |
Thêm thẻ
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Tóm tắt: | This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services Marketing and management. |
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