Services marketing

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Services marketing

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Includes bibliographical references and index;

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Bibliographic Details
Main Author:	Bateson, John E. G
Other Authors:	Hoffman, K. Douglas
Format:	Book
Language:	Undetermined
Published:	South-Western Cengage 2011
Subjects:	Customer services > Marketing; Dịch vụ khách hàng > Tiếp thị; Customer services > Management; Dịch vụ khách hàng > Quản lý; Service industries > Marketing; Service industries > Management; Công nghiệp dịch vụ > Tiếp thị; Công nghiệp dịch vụ > Quản lý
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24518
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24518