Services Marketing
This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance an...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Oxford Book Company
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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oai:scholar.dlu.edu.vn:DLU123456789-30517 |
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oai:scholar.dlu.edu.vn:DLU123456789-305172012-04-30T22:35:24Z Services Marketing Danyi, Saiky Management This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services Marketing and management. 2012-04-25T02:08:11Z 2012-04-25T02:08:11Z 2008 Book 9788189473532 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 en application/pdf Oxford Book Company |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Management |
| spellingShingle |
Management Danyi, Saiky Services Marketing |
| description |
This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services Marketing and management. |
| format |
Book |
| author |
Danyi, Saiky |
| author_facet |
Danyi, Saiky |
| author_sort |
Danyi, Saiky |
| title |
Services Marketing |
| title_short |
Services Marketing |
| title_full |
Services Marketing |
| title_fullStr |
Services Marketing |
| title_full_unstemmed |
Services Marketing |
| title_sort |
services marketing |
| publisher |
Oxford Book Company |
| publishDate |
2012 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 |
| _version_ |
1819817973222735872 |