Services Marketing
This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance an...
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Định dạng: | Sách |
Ngôn ngữ: | English |
Được phát hành: |
Oxford Book Company
2012
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Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 |
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oai:scholar.dlu.edu.vn:DLU123456789-305172012-04-30T22:35:24Z Services Marketing Danyi, Saiky Management This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services Marketing and management. 2012-04-25T02:08:11Z 2012-04-25T02:08:11Z 2008 Book 9788189473532 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 en application/pdf Oxford Book Company |
institution |
Thư viện Trường Đại học Đà Lạt |
collection |
Thư viện số |
language |
English |
topic |
Management |
spellingShingle |
Management Danyi, Saiky Services Marketing |
description |
This book presents an integrated approach. It includes a strong Managerial orientation and Strategic focus, uses an organizing framework, has extensive Research citations, links theory to practice. Services encompass a very wide range of activities, e.g. Health care, education, tourism, Insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services Marketing and management. |
format |
Book |
author |
Danyi, Saiky |
author_facet |
Danyi, Saiky |
author_sort |
Danyi, Saiky |
title |
Services Marketing |
title_short |
Services Marketing |
title_full |
Services Marketing |
title_fullStr |
Services Marketing |
title_full_unstemmed |
Services Marketing |
title_sort |
services marketing |
publisher |
Oxford Book Company |
publishDate |
2012 |
url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30517 |
_version_ |
1757671973548195840 |