Knowledge Management : Approaches to an Improved Customer Relationship Management

This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company.

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Bibliographische Detailangaben
1. Verfasser: Wilde, Silvio
Format: Buch
Sprache:English
Veröffentlicht: Springer Berlin 2015
Online Zugang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41138
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