Customer Relationship Management : Concept, Strategy, and Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer
2015
|
| Những chủ đề: | |
| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41139 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
| id |
oai:scholar.dlu.edu.vn:DLU123456789-41139 |
|---|---|
| record_format |
dspace |
| spelling |
oai:scholar.dlu.edu.vn:DLU123456789-411392023-11-11T05:14:11Z Customer Relationship Management : Concept, Strategy, and Tools Kumar, V Reinartz, Werner Customer relations Management Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economi. 2015-04-22T09:30:09Z 2015-04-22T09:30:09Z 2012 Book 9783642201097 9783642201103 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41139 en application/pdf Springer |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| topic |
Customer relations Management |
| spellingShingle |
Customer relations Management Kumar, V Reinartz, Werner Customer Relationship Management : Concept, Strategy, and Tools |
| description |
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economi. |
| format |
Book |
| author |
Kumar, V Reinartz, Werner |
| author_facet |
Kumar, V Reinartz, Werner |
| author_sort |
Kumar, V |
| title |
Customer Relationship Management : Concept, Strategy, and Tools |
| title_short |
Customer Relationship Management : Concept, Strategy, and Tools |
| title_full |
Customer Relationship Management : Concept, Strategy, and Tools |
| title_fullStr |
Customer Relationship Management : Concept, Strategy, and Tools |
| title_full_unstemmed |
Customer Relationship Management : Concept, Strategy, and Tools |
| title_sort |
customer relationship management : concept, strategy, and tools |
| publisher |
Springer |
| publishDate |
2015 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41139 |
| _version_ |
1782549469855744000 |