Customer Relationship Management : Concept, Strategy, and Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CR...
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| Những tác giả chính: | , |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Springer
2015
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| 主題: | |
| 在線閱讀: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41139 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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